In North America one is generally rewarded when one buys in bulk. The more you buy of something the cheaper the item is. It is easy to expect the same in other cultures but that would be a false assumption. Often times here in Niger, one is rewarded for buying the smaller amount. For example, these little cream cheese cubes come packaged in a box of 6 for which I would be required to pay 1475 cfa. That works out to about 245 cfa (approximately 60 cents) a cube whereas I could choose from the box of unpackaged cubes and pay only 150 cfa per cube (approximately 40 cents). Interesting cultural difference!